26th September 2022
SuperValu, Centra and MACE to donate 50p from every cup of Frank and Honest Coffee sold, to charity partners
Staff from SuperValu, Centra and MACE stores across Northern Ireland are encouraging customers to ‘Espresso they care’ and celebrate International Coffee Day (Saturday, 1 October) at their local store while helping to raise much needed funds for local charities Action Cancer and Northern Ireland Chest Heart & Stroke.
From Thursday, 29 September to Saturday, 1 October, each purchase of a Frank and Honest coffee in participating SuperValu, Centra and MACE stores, will see 50p going straight to the charities to help them continue to provide vital community services.
Last year the initiative raised an incredible £22,000 and this year the brands are hoping to smash that total and raise even more funds, which will help keep Action Cancer’s mobile clinic, The Big Bus, on the road and enable NI Chest Heart & Stroke to continue to deliver care services and health promotion programmes to thousands of people living with, or at risk of developing chest, heart, and stroke conditions.
Discussing the charity fundraising drive, Desi Derby, Marketing Director at Musgrave NI said:
“Our charity partners make a real difference to the lives of people across Northern Ireland, and we are delighted to launch this coffee fundraising initiative, which was a resounding success last year. We are sure that with the help and support of our customers purchasing a Frank and Honest coffee in their local store that we will once again raise much needed funds for Action Cancer and Northern Ireland Chest Heart and Stroke.”
SuperValu and Centra have been partnering with Action Cancer since 2001 and to date have raised £3.5 million for the charity.
Thanking SuperValu and Centra and their customers for their ongoing support Gareth Kirk, CEO of Action Cancer said:
“The support provided by the customers and staff of SuperValu and Centra for Action Cancer is truly magnificent. For over 21 years the income raised for Action Cancer has ensured the former and current BIG BUS have been able to deliver their unique onboard lifesaving breast screening service and health checks to local communities throughout Northern Ireland. Without the commitment and support of SuperValu and Centra this would simply not have happened, for many women their breast cancers wouldn’t have been detected early and for some the outcome would have been very different.
“Please support this wonderful initiative by purchasing a Frank and Honest coffee and in doing so you will not only enjoy lovely coffee but will also be helping Action Cancer to save the lives of local people.”
MACE has enjoyed a partnership with Northern Ireland Chest Heart & Stroke since 2016 and has so far raised over £245,000 for the charity.
Declan Cunnane, CEO of NI Chest Heart & Stroke added:
“We deliver vital care and prevention services across Northern Ireland, as well as carrying out extensive research into how to prevent chest, heart and stroke illnesses. Last year we supported 16,936 people and organisations, however, almost 90% of our services are funded by public donations. We very much appreciate the support of Mace customers whose generosity will enable us to help more local people living with these conditions and their families.”
Starting at £2.65 for a Frank and Honest coffee, 50p from the sale of each coffee will be donated to the charities over the three-day period.
For further information, contact:
Carol Marshall, Brand Communications Manager, Musgrave Northern Ireland
Tel: 07760 787329
Launching the fundraising initiative from SuperValu, Centra and MACE, Desi Derby, Marketing Director at Musgrave NI is joined by Action Cancer’s Corporate Fundraising Manager Lucy McCusker (left) and NI Chest Heart and Stroke’s Corporate Fundraiser Steph Ellis (right).