Outside building
Case Studies / Event Management

Bywater Properties - Launch of Grade A offices ‘35DP’

Find out more

MCE worked with Bywater Properties and its joint venture partner Ashmour to formally open their unique Grade A office space 35DP in the heart of Belfast with a breakfast launch event which explored the opportunities that exist to help the city centre thrive in future.

From the initial idea to project delivery, MCE delivered a range of services

Project Summary
Bywater focuses on a limited number of projects in specific cities across the UK where it believes it can make a positive sustainable impact, building and refurbishing with character and identity of place in mind, as well as an understanding of the value that exceptional urban projects can bring to the communities in which they are located.

35DP, which encompasses 28,777 sq ft of space across four floors, sits proudly on Donegall Place above Boots Chemists. The former bank building has been completely repositioned and refurbished by Graham Interior Fit-Out to significantly upgrade the building into a new generation of workspace for office occupiers.

The building’s layout caters to a broad range of prospective occupiers and the first tenants are expected to be confirmed before the end of 2021.

While the fitout of each floor of 35DP will be tailored to its occupier, the refurbishment of the building means it already has new shower facilities, cycle storage and drying rooms, as well as other new services throughout. The re-design of the building has also created a modern, dedicated entrance foyer, which features a specially commissioned artwork by local artist Esther O’Kelly entitled Woods and Water.

Over 60 guests in attendance
60
Bywater 35 DP 3
B2B relationships developed
B2B
201021 MM1 018
Media Coverage secured
Reach
35 Donegall Place streetview
The Challenge
Steering the Way Forward for Belfast - Inner City Working at 35DP

Bywater engaged MCE to project manage the formal opening of the unique Grade A office space at 35DP with an exclusive event; including securing an audience of selected business leaders and stakeholders, and generating media coverage.

Our Solution
We explored various options to showcase and officially launch the space at 35DP, before settling on an in person breakfast event.

From initial brainstorming sessions, site visits, design and production of invitations, to creating an exclusive guest list, managing rsvps, event set up and management on the day of the event, to coordinating videography and photography, writing media releases and securing media coverage.

MCE provided full event management and media relations support to the client, including engaging with the panellists in the run up to the event and hosting the event itself - MCE’s managing director, Paul McErlean, acted as host and compere for the event.

The Results
The event was a huge success, generating a huge amount of social media posts and also resulted in media coverage in the Belfast Telegraph, Newsletter Insider Media Limited, and Sync NI among others.

Over 60 guests were welcomed to look around the building following a breakfast briefing on the theme of Steering the Way Forward for Belfast, which featured a panel of speakers including Belfast City Council chief executive Suzanne Wylie, Invest NI executive director for international business Steve Harper and Grant Thornton’s chief economist Andrew Webb. The discussion covered a range of topics, including sustainability & regeneration, rejuvenating the city centre economy and the rise of hybrid working.

Bywater also revealed at the launch event that a new coffee kiosk at the entrance to 35DP facing on to Donegall Place will be operated by specialist coffee shop business General Merchants, their fifth site in Belfast and first in the city centre.